Short for
search engine optimization,
the process of increasing the amount of
visitors to a Web site by ranking high
in the search results of a search
engine. The higher a Web site ranks in
the results of a search, the greater the
chance that that site will be visited by
a user. It is common practice for
Internet users to not click through
pages and pages of search results, so
where a site ranks in a search is
essential for directing more traffic
toward the site.
SEO
helps to ensure that a site is
accessible to a search engine and
improves the chances that the site will
be found by the search engine.
