| |
|
Thankfulness |
|
This
time of year is a good one for all of us to remember
to be thankful.
So often as customers we are served by people in
businesses who really don't understand gratitude. It
is refreshing sometimes just to be appreciated.
Traveling the interstate after Thanksgiving, I
overheard a waitress at a national 'sit-down'
restaurant say to another table "Thank you for being
patient, I just got "triple sat" and I'm really
trying to keep a good attitude'. Her guests saw she
was trying really hard to please all her tables on
one of the busiest travel days of the year and they
had just given her some respect and understanding of
her predicament. This restaurant actually has
defined as one of its core values 'people pleasing'.
A culture of not just profit, but actually pleasing
people! How much more satisfying for everyone.
Another favorite fast food haunt of mine here in the
south is distinctive in that it even can train
[more]
|
|
How To Minimize
Abandoned Carts |
|
Four reasons why 57% of all
shopping cart sessions are abandoned? |
|
Comparison shopping |
| |
Getting a precise total
including tax and shipping is a common
practice of many shoppers. They may
repeat this process on many sites before
making a purchase. |
|
Confusion |
| |
This is a major issue.
Consumers may be confused at how the
process works, about added costs such as
shipping or distracted by other elements
on the pages. |
|
Impatience |
| |
Sites that require
registration before purchase, too many
checkout pages, shopping cart pages that
load slowly, or requests for too much
non-purchase related information. |
|
Fear |
| |
The consumer is about to
hand over their credit card details to a
complete stranger, and if they have any
degree of common sense, they'll be wary.
Anything that seems a little out of the
ordinary or order forms that ask for too
much personal information may scare them
away. |
| |
|
|
Minimizing shopping cart
abandonment
Before putting any of these
suggestions into action; you first need to think
about the type of clients you cater to. For
example, today’s generation wants everything
right now, skimming over information; whereas
older
[more] |
|
|
|
|
2005 Web Marketing
Planning Guide |
See how your ad spend and conversion
rates compare to other eMerchants
and receive a 2005 Web Marketing Planning
Guide as our thank you for your time
.jpg)
Click
here
to begin
|
|
| |
|
Maximize Your
Marketing |
|
The |
 |
Habits of Highly Effective Postcards/eCards |
|
1. They are Simple |
| |
A
postcard/eCard has to get someone's attention
while they're going through their mail/email.
And a [more] |
|
2. They are Timely |
| |
When asked what was the
most effective mailer he ever created, a highly
regarded copywriter [more]
|
|
3. They have a Call To Action |
| |
What you are supposed to
do now that your warranty is expiring on October
26th. The answer to the
[more] |
|
4. They are Attractive |
| |
In some ways, the design
of a postcard/eCard has to work harder than the
design of any other [more] |
|
5. They are Measurable |
| |
A postcard/eCard can also
be a coupon, a gift certificate, a link to a
survey or a ticket to an
[more] |
Ydesigns provides you with the ability to efficiently
execute print and email marketing campaigns. By letting
our team create a campaign strategy for you, you'll
dramatically increase revenue and significantly boost
customer loyalty. We will work directly with you to
target, test and execute effective campaign initiatives,
creating communications that speak to your customers.
|
|
|
