E-mail
Marketing
Keep in touch with those customers!
In
a perfect world, every online order would yield a reorder.
Sure, you've taken measures to encourage sales and improve
your conversions, but are you reminding your customers of
the great deal they received? Are you offering any incentive
to come back? A solid e-mail marketing campaign can not
only keep customers informed of your dynamic inventory,
but build an online relationship and bring them back for
many orders to come!
No customer is valued more than a repeat customer. You could
certainly leave it up to them to come back at their convenience,
but that’s probably not in your best interest.
E-mail marketing is also a way to take advantage of paid
traffic that doesn’t bring a sale. When storeowners spend
online advertising dollars to drive 2-3% conversion rates,
what happens to the other 97%? You’ve paid to get them there.
A visitor that doesn't place an order is still valuable
if they are given the option to join your mailing list.
That same shopper may return later and complete a purchase.
Most storeowners are familiar with the concept of e-mail
marketing, and many storeowners have taken the first few
steps to building a presence in the inboxes of their customers.
However, it takes more than sending a few short letters
and links to maximize your e-mail marketing efforts.
Our experience has shown that most storeowners are too busy
to do email marketing consistently or effectively on a regular
basis. They are simply too busy “running the store”! At
Ydesigns.com, we are available to assist with far more than
simply beautiful store builds. Our experience in ecommerce
can be crucial in helping to jump-start your e-mail campaign
or pushing your existing campaign a step further. Whether
you need your lists managed, a customized look to match
your branded page, or your responses tracked to gauge your
efforts, Ydesigns.com can help.
We offer a full-service menu of marketing tools that can
help with your efforts, no matter where you are. Some suggestions
you might consider in e-mail marketing would be to
-
Offer an incentive to join your mailing list, whether
it is a discount on their next order, or simply the ability
to be notified about the products they love.
-
Offer
this incentive on your front page, near your search box.
-
Set
a schedule for your campaigning, taking into account holidays,
days of the week, your target audience's work schedule,
and seasonal trends.
-
Use
a response tracking system to determine shopping behavior:
what they like, what they click on, and, of course, what
they buy.
-
Be sure your e-mails are attractive, streamlined, focused,
and offer an immediate incentive. You have less than a
second to prove yourself!
For
more information, and to learn how Ydesigns.com can help
you jump-start your marketing campaign, email Leta Miller
at lmiller@ydesigns.com
or give her a call toll-free at 888.770.8883 X303. [more]
|
|
|
|
Our
Newest Client
Store Launches
|
|
|
Yahoo! Store™ moving ALL store servers 3/7 - 3/15.
Be prepared!
Yahoo!
is moving all store servers to a new data center, starting
on March 7, through March 15. The moves are scheduled
9:00 PM to 3:00 AM PST. You should receive a notice
in your store manager notifying you of the exact time
of your store's changeover.
Although the move should be a swift one, there still
may be some time where you are unable to access your
store manager, and there may be an order delivery delay
during the time of your upgrade.
There are a few specifics that should be noted. If you
are using any of the following in your store, please
click
here to read about specifics that may affect your store's
functionality during the move:
- Database
Inventory
- Gift
Certificates
- Domains
registered outside of Yahoo
- Real-Time
features
For
more information contact Yahoo! support:
Yahoo!
Store™ Support Page
(866) 800-8092 |
Ydesigns.com
| PO Box 723| Asheville NC 28802, USA | 1.828.225.8883
(US) | 1.770.216.1680 fax
Copyright © 1997-2005 Ydesigns.com All Rights Reserved.
- Ydesigns.com Inc. is not affiliated with Yahoo! Inc.
Ecommerce
Solutions |
|
|
| |
|
