Demystifying
Dynamic Merchandising
Interview with Fluid,
Award-Winning Online Retail Experts
Want
to turn browsers into buyers? Then get creative
with product presentation. Innovative online merchandising
techniques such as product zoom and product rotation can
can have real impact on your revenue. And the most effective
strategy for influencing customer conversions on e-stores
continues to be the use of compelling, interactive merchandising
for product displays.
But it’s also one of the trickiest. The interactive features
that work for one store or site won’t necessarily work for
yours. What’s more, interactivity may affect both your site’s
presentation and programming, so it’s critical to consider
the impact of adding interactivity from both a creative
and technical perspective. In fact, how
you introduce interactivity onto your site is just as important
as why you do.
This month’s article, Make
High Tech Into High Touch Without High Stress,
brings together four online merchandising experts from Fluid,
a leading award-winning digital experience developer specializing
in online retail, to offer their experience on what every
retailer needs to know about using high tech to go high
touch with interactive merchandising. Spanning the spectrum
of marketing expertise--from the operational to the technical
to the creative--this interview centers around one key question:
What do I need to know about making online merchandising
work for my business? [FULL
ARTICLE]
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(US) | 1.770.216.1680 fax
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May
23rd Webinar:
Interactivity Made Easy
Join YDesigns and Fluid for
Intelligent Interactivity with Concept Display™
12:00 ET/9:00 PT (60 minutes)
Space is limited!
REGISTER NOW FOR FREE!
Join YDesigns CEO and president, Matthew Ledford, and Fluid
product management for a FREE one-hour webinar
about improving product presentation. Concept
Display™ lets retailers use simple and intuitive
templates to create interactive product presentations
(such as color
changes, product
hot spots, and rotation)
for themselves, quickly and easily.
Intelligent
Interactivity with Concept Display™ promises
to be an in-depth, how-to discussion about internet retailing
and interactivity that will include the following topics:
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Overview of the state of online merchandising—hear
trends, tips, and tactics you can use.
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Real-time
Concept Display tutorial—get interactivity
live on your site in less than an hour.
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Concept
Display customer profiles—see examples
of interactivity in action from The North Face™
and Blue Ribbon Flies.
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ROI
round-up—review customer results after
launching Concept Display.
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Audience
Q/A—participate in live discussion with
online retail experts from YDesigns and Fluid.
Leave
this webinar ready to use Concept
Display from Fluid to build interactive product presentations
that work for your business.
Space
is limited!
REGISTER NOW FOR FREE!
For
more information, and to learn how Ydesigns.com can help you
jump-start your marketing campaign, email Leta Miller at lmiller@ydesigns.com
or give her a call toll-free at 888.770.8883 X303. |
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