Yahoo! Stores Unprecedented Opportunity! (Part 2)
Continuing
our discussion
regarding the new customizable Yahoo! cart:
We
want to make sure that you are aware that this feature addition
will have the greatest, positive impact on your cart abandonment
rate than anything Yahoo! has added in the past! Carrying
your brand over to the cart and configuring it to cater
to your particular customer demographic is a must-do upgrade
that makes perfect sense.
Lowering your cart abandonment rate (when a customer puts
something in the cart but leaves without buying it) has
been one of the biggest ongoing headaches for store owners. [more]