October 2005

Yahoo! Stores Unprecedented Opportunity! (Part 2)

Continuing our discussion regarding the new customizable Yahoo! cart:

We want to make sure that you are aware that this feature addition will have the greatest, positive impact on your cart abandonment rate than anything Yahoo! has added in the past! Carrying your brand over to the cart and configuring it to cater to your particular customer demographic is a must-do upgrade that makes perfect sense.

Lowering your cart abandonment rate (when a customer puts something in the cart but leaves without buying it) has been one of the biggest ongoing headaches for store owners.
 [more]

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