June 2005

Summer is THE time of year!

I love summertime.  Outdoors, the beach with the family, cookouts, and even a little mild sunburn can be enjoyable.  Many merchants plan vacations this time of year.  Smart ones begin the Christmas merchandising plan as well.  But, this article is not about that, it is about YOU, your life, and your heart.   

I attended a great birthday party just the other Saturday.  It was a beautiful day and not a typical birthday party!  This party wasn't one of the children's birthday parties I attend escorting my ten-year-old, or seven-year-old.  The party was for my new friend (I'll call him Jerry), who my wife and I have come to know and love over the last few months at our church.  You see, this was his first birthday party in a long, long time.   [more]

Christmas in July?
Santa is training to be ready!
Are you and your web store?

This summer we are doing an experiment!  Beginning in July, with all of our prepaid value packages or equivalent custom upgrades we are offering eight weeks of training to help new merchants and merchants getting serious learn more about how to be successful online!  Here are some of the topics classes tentatively being offered:

  • Yahoo! Store Basics 
  • Understanding Search Engines
  • Organic Search Engine Optimization (SEO) Overview
  • Paid Search Overview
  • Yahoo! Store Analytics, Baselines, Metrics
  • Analytics Packages overview-Beyond Yahoo
  • Store Management-Data Uploads
  • Data Uploads and Custom SEO Fields
  • Writing for Search Engines
  • Keyword Research Tool Explorations
  • Yahoo! Search (Overture) Performance Marketing
  • SEO Toolset-measuring rank
  • Bid Management Tools
  • Shopping Search Overview
  • Open Forum
  • Link Building Clinic
  • Public Relations, Press Releases and SEO
Each WebStoreU webinar will last from only one to two hours and is designed to provide a basic overview together with several immediate practical action steps.  Call Leta Miller toll-free at 888-770-8883 x303 for more details! 

Our Newest Client Store Launches
 

 

 
 


Writing for Search Engines:
SEO is not a Four-Letter Word

My mother was a very intelligent individual, a real renaissance woman.  One of the things I most admired about her, however, was her assent to not knowing everything.  She used to say that she was blessed with an “approximate knowledge” of a diversity of subjects.

Most e-merchants fall into that category of understanding search engine optimization: approximate knowledge.  Within the last 10 years just about everyone has become familiar with the term.  However, SEO remains a mysterious science/art/practice/treatment that has become the thing on which urban legends are initiated.  There are, however, some skills that every e-merchant can learn, put into practice on their sites, and begin to appear higher in organic searches. 

In the next two issues, I hope to clarify some of your approximate knowledge about SEO.  This week, I will focus on my favorite part, copywriting.  While no doubt in the minority, I thoroughly enjoy the challenge of taking a low traffic site and writing it into ecommerce greatness.  Well, maybe that’s a bit of an exaggeration, but I will admit to assisting e-merchants gain some well-deserved traction and placement higher in searches.

Click HERE to see some pointers for a good place to start in your overall SEO knowledge base:


Contact Ydesigns.com today and ask about our new classes from




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