January 2006

WOW! What a Year!

Well, another year has flown by. It seems like just yesterday that Matt and I were working on the 2005 goals list. Where does the time go?

Even though January 1 is just another day, it also seems to create closure and an opportunity to reflect on the previous year, allowing a fresh start with new perspectives. Each year, Matthew and I carve time out in our schedules to look at how we did the last year and where we want to go in the new year. I hope you will be able to take some of our ideas below and use them in your business to help create a stellar 2006.

At the beginning of every year, we look at where we would like to see the business by the end of the year. We set realistic sales goals and map out how we can reach those goals. We look for new services and features that are complimentary to our core business which we feel will help each of our customers be more successful. Using previous year’s goals list to see where we succeeded and where we fell short, we adjust as needed. Our biggest core focus is on how to make our processes work in such a way that clients always stay satisfied.
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You’ve Got 1/20th of One Second to Prove Yourself!

Shoppers have evolved into quite a selective group these days. In a recent issue of the Behavior and Information Technology Journal, some shoppers allow as little of 1/20th of a second to determine if they will stay and shop on an ecommerce site. Unbelievable! That's less time than it takes to blink your eyes!

According to a study by Canadian researchers, determining if a shopper wants to stay or leave an ecommerce site is very much like any other type of shopping experience. If a shopper is looking for a particular item doesn't see what he's are looking for, can't tell where to look, or has to fight a busy, cluttered atmosphere, chances are that he will not stay. Conversely, if the store is inviting, the shopper may actually select additional items to purchase while browsing. Lovely atmospheres are highly conducive to shopping.

If a first impression is negative, it is far more likely that your site could drive people off. That's why it's in emerchants' best interest to introduce a new, aesthetically pleasing design every couple of years. While tastes vary and there are no absolutes for what makes a site pleasing or repellant, a fresh look that maintains branding is always welcomed by shoppers.

At Ydesigns.com, we strive to provide what shoppers want and emerchants need. A clean, uncluttered design with a clear eye-path is a vital component in a successful site. If you'd like us to take a look and assist you with an evaluation, email Leta Miller at lmiller@ydesigns.com or give her a call toll-free at 888.770.8883 X303.



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